Barter Myths Corrected

Too often business owners have preconceived ideas about barter that are not entirely correct. Sometimes it's just what they "hear" from other people who may not be familiar with the way barter groups operate. Barter is a tool to help you grow your business and increase profits. We hope to dispell any misconceptions about barter with the following information.

MYTH: If I sell to a business who sells a product I can't use, my barter currency is wasted.
FACT: Barter is a not a one for one exchange. You sell what you have, buy what you need. You accumulate barter currency (retail dollar value) from any network member. Sales can be made online, on the phone, or in person. Thousands of likeminded businesses buy and sell every conceivable product and service on barter, not cash. In fact most of America's Fortune 500 companies utilize barter.

MYTH: Barter can't pay employees … or can it?
FACT: Reward employees with a barter paid vacation! Send them to a ball game, the theater, out to dinner or give them a gift certificate. Motivate without using precious cash.

MYTH: Barter sounds great but I can't pay my mortgage with it.
FACT: You may not be able to pay your mortgage with Barter currency, but you can pay an attorney, an accountant, utilize advertising, media, PR, marketing services or even acquire office supplies. Barter can free up cash to pay your mortgage.

MYTH: I'm a service business. All I have is my time.
FACT: Barter is perfect for a service business. When you aren't working, your time is un-billable. Turn downtime into barter dollar credits.

MYTH: Barter won't increase my cash flow.
FACT: Barter will expand your business network. As you increase your customer base through barter, you'll generate more word-of-mouth business. Simply put, barter clients will bring new cash clients.

MYTH: My business is inventory intense and margins are low. Barter can't help me.
FACT: Is your inventory outdated? Without barter you would have to keep trying for a retail sale, or else liquidate it at 10% on the dollar. Barter opens opportunities to trade that inventory at full retail value. Use the barter currency on strategies to grow your business. Transform your obsolete or outdated inventory into profit.

It's Better With Barter.